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of a distinctive academic stage of education, a detailed career(s) or an age workforce who could have extreme want to own or procure the items and offerings to attend to their designated wants and desires. After fully shopping and knowing the proper goal workforce for a special services or products an manufacturer present, the onerous venture then is to ascertain their preferences and tastes. This is significant in deciding upon the revenue of the merchandise or services as good as its future success or failure.


The tastes and preferences of customers are their picks of matters, corresponding to color, measurement, fabric, facets, elements, etc that they desire to peer in a product that they might buy or patronise. Admittedly, consumers vary in their alternatives and preferences, but, there are some


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